MA-JMC Syllabus

Semester 1

Introduction to Mass Communication – Concepts, history, and theories of mass communication.

Media Laws and Ethics – Press laws, Right to Information, copyright, ethical issues in journalism.

Reporting and Editing – News writing, feature writing, editing techniques for print and online media.

Communication Theories – Classical and modern theories of communication, audience analysis.

Basic Research Methods – Research methodology, data collection, and analysis in media studies.

Semester 2

Print Media Journalism – Advanced reporting, investigative journalism, editing practices.

Broadcast Journalism – Radio and TV reporting, scripting, production, anchoring techniques.

Advertising and Public Relations – Concepts, strategies, PR campaigns, advertising planning.

Digital Media & New Media – Social media, blogging, content management, online journalism.

Media Management – Media planning, organizational structure, media marketing strategies.

Semester 3

Specialized Reporting – Business, political, sports, and environmental journalism.

Communication Research Project – Practical research in media studies, fieldwork.

Media Psychology and Audience Studies – Understanding media effects and audience behavior.

Film and Media Studies – Cinema, documentaries, and media criticism.

Electives (Optional) – Photojournalism, Graphic Design, Mobile Journalism, or Creative Writing.

Semester 4

Internship / Practical Training – Hands-on experience in media organizations.

Dissertation / Major Project – Research project or media production project.

Advanced Media Studies – Media globalization, emerging technologies, future trends in media.

Campaigns and Media Strategy – Public relations campaigns, advertising, marketing strategies.

Electives (Optional) – Media entrepreneurship, entertainment journalism, digital storytelling.